Abigail Yeap
Abi / HOMEFolio/26
Open to workHello from Singapore

I bringclaritytoloosely defined problems, everyday workflows, complex product rules

I’m Abigail, a senior product designer with over 6 years of experience designing mobile and web products for logistics and passenger transport, plus 3 years of experience in multimedia gallery interfaces.

Currently
Open to work
Previously
Senior Product Designer @ SWAT Mobility
Off-screen
Paper craft, collecting stamps and stickers
  • Workflow design
  • Product thinking
  • Interaction design
  • Systems thinking
  • User research
  • UI design
  • Prototyping

§02 · Selected work

Case studiesA closer look at my work.

№ 01 · 2026

Passenger transport · mobile app

Bringing shuttle and on-demand rides together

Integrated a fixed-route shuttle service into an existing university ride app. Over 80% of dormitory students who used the shuttle took another ride, while over 85% of shuttle journeys started or ended at the dormitory.

  • Product Thinking
  • Product Evolution
  • AI Tools
  • Data-informed Design
Read case study

№ 02 · 2026

Logistics · web

Helping planners split orders across vehicles

Redesigned how transport planners split orders across vehicles based on available capacity, with the aim of supporting 25+ planners handling 2,000 to 3,000 orders daily.

  • Workflow Research
  • Product Framing
  • AI Tools
  • Prototyping
Read case study
Soft green and lilac gradient cover for the order splitting case study

№ 03 · 2025

Logistics · web

Giving planners control over automated routes

Designed manual planning and violation review features that gave transport planners control over automated routes. Shipped as part of a logistics platform supporting 30+ planners and a median of 11,000 orders daily.

  • Product Thinking
  • User Research
  • Interaction Design
  • Prototyping
Read case study
Route planning interface on a desktop monitor
  • Problem framing
  • Workflow mapping
  • Usability testing
  • Design iteration
  • Information hierarchy
  • Scope decisions

§03 · Testimonials

What others sayFrom past teammates

  • “One of her strengths is always asking ‘why’ before jumping into a solution.”

    Kevin · Product manager

  • “Abigail pays close attention to the finer points of an interface, from spacing and alignment to visual consistency.”

    Valerie · Design team lead

  • “She'll rework it to make implementation easier without losing what made the design good in the first place.”

    Shaina · QA engineer

  • “Abigail has a strong ability to understand complex problems and translate them into thoughtful, intuitive user experiences.”

    Darren · Product manager

  • “She was extremely organised, especially with file management and keeping design work structured and easy to follow.”

    Melvin · Product designer

  • “Abigail would take the time to understand the market, research competitors, and look at how similar products approached the problem.”

    Oleg · Lead mobile developer

  • “She cared deeply about the final product, regularly testing the UI and documenting bugs clearly so issues could be resolved early.”

    Fernando · Senior QA engineer

  • “Abigail was always my go-to person for constructive critique, and our conversations about flows and edge cases pushed me to think more carefully as a designer...”

    Callie · Product designer
HOME / ENDEST. 2026